For the sake of anonymity, we're protecting names of clients for this case study--

In January of this year, TDCo was asked by one of our large corporate clients to lead the design process for an urgent RFP response pitch. Our client was on the clock to produce a defense of their services (and reputation) to not only one of their biggest customers but one of the largest companies in that industry with revenues around half a billion worldwide!

THE DESIGN CHALLENGE: successfully develop an on brand and innovative design system for what became a 60-page response to their client's RFP with these branding goals in mind...

- They needed to stand out from some stiff, well-known competition.

- The design flow needed to be customized to the customer's request.

- They needed to present a clear and clever series of pitches.

- They needed to visually tell their story in a way the competition would never think to. 

THE WIN: TDCo partnered with our client through every phase of the process, who eventually prevailed, and retained their $500k annual client...and industry reputation!

“I wanted to pass on our teams thanks for your good work today and through the RFP process. With a big group and multiple deadlines including last weekend I know it’s been a challenge. Look forward to working with you again soon!”

 

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